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Abstract
O‘zbekistonning tikuv va trikotaj sanoati oxirgi yillarda sezilarli darajada rivojlanib, mahalliy va xalqaro bozorlar uchun keng ko‘lamli mahsulotlar ishlab chiqarilmoqda. Ushbu maqolada “Tikuv-Ziyo-Fayz” MCHJ misolida tikuv-trikotaj mahsulotlariga talabni shakllantirish bo‘yicha samarali marketing strategiyalari ko‘rib chiqiladi. Kompaniya strategiyasining asosiy yo‘nalishlari iste’molchilar segmentatsiyasi, brendni rivojlantirish, marketing kommunikatsiyalari, mijozlar bilan aloqalar va mahsulotni differensiyalashdan iborat.
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